When the Coffee Collective purchases advertisements on the radio announcing its new patio for dog-loving coffee, homework help
When the Coffee Collective purchases advertisements on the radio announcing its new patio for dog-loving coffee drinkers, this would be a form of _________ advertisement.
bandwagon
persuasive
informative
demonstration
reminder
2.
Martha decides that __________ advertising is the best way to reach customers to tell them about the event and her outdoor patio as it is low cost, can target specific audiences, can use sound and humor—given that her message doesn’t need any visual element—and doesn’t include any complex information.
outdoor
yellow pages
radio
direct mail
television
3.
Martha decides that ________ advertising is the best way to reach customers about the event and outdoor patio since this form of advertising has video capabilities, animation to capture the audience’s attention and ads that can be interactive even though she isn’t quite sure of the effectiveness of this new medium.
magazine
newspaper
radio
television
4.
When the humane society creates and distributes a news release outlining its pet adoption event with the Coffee Collective, it is considered a form of _________.
segmentation
advertising
a contest
targeting
public relations
