SCOM 110 Reading Quiz 4
Question 1 The Public Broadcasting Act of 1967 established the Corporation for Public Broadcasting (CPB) to finance programming from federal tax funds.
True
False
3 points
Question 2 PBS now follows a centralized programming decision-making model, similar to commercial networks.
True
False
3 points
Question 3 The 1940s and 1950s are considered the Golden Age of television. During this time, which genre was popular with early adopters of television but no longer as popular as ratings expanded?
a.
highbrow drama anthologies
b.
music and theater productions that were aired with no commercial interruptions
c.
crime programs that actively involved the viewer in the action of the story
d.
comedic variety shows
3 points
Question 4 The Roots miniseries was one of the top-rated TV shows of all time and pioneered a new genre, the miniseries.
True
False
3 points
Question 5 In the 1970s, Time Warner experimented and succeeded in developing the first interactive cable system called Qube.
True
False
3 points
Question 6 In the 1980s and 1990s, cable networks and broadcast television networks constantly battled to attract new audiences. What ultimately ended this type of conflict?
a.
The Telecommunications Act of 1996 lifted ownership caps so cable and television networks could merge, which created a closer relationship between broadcast networks and cable television companies.
b.
The implementation of public subsidies helped broadcast television compete with cable.
c.
Cable anti-trust laws made it so many large cable companies had to break up into smaller holdings.
d.
The digital conversion of 2009 merged broadcast and cable channels into a single bundle.
3 points
Question 7 Must carry is the policy that requires cable companies to carry local broadcast signals.
True
False
3 points
Question 8 What does “O&O” mean?
a.
obfuscating and obliterating the frequency spectrum
b.
over and out of the reach of local production companies
c.
an owned and operated station by groups of corporations or a network
d.
off and on; a synonym for transmission difficulties
3 points
Question 9 Which of the following was the first pay TV network?
a.
Dish Network
b.
Home Box Office (HBO)
c.
Direct TV
d.
Showtime Networks
3 points
Question 10 Direct broadcast satellite (DBS) operators DirecTV and the Dish Network emerged as alternative television delivery systems that transmitted satellite signals directly to the home for a monthly fee.
True
False
3 points
Question 11 According to Metcalfe’s Law, the value of the Internet increases rapidly with the number of users.
True
False
3 points
Question 12 E-commerce businesses that make sales directly to consumers are called:
a.
business to consumer (b2c)
b.
cybermarketers
c.
business to business (b2b)
d.
brick-and-mortar retailers
3 points
Question 13 Cookies are small files used to protect computer websites from malware and other attacks.
True
False
3 points
Question 14 Facing threats by sites such as Google that can offer easily accessible news stories about current events, most legacy media such as newspapers are now trying to __________.
a.
advocate for government subsidies to support legacy media
b.
team up with international newspapers to build a larger consumer base
c.
move into online-only publications
d.
advocate for tighter restrictions on online content
3 points
Question 15 The software programs used by criminals to record keystrokes, including passwords and credit card numbers, are called:
a.
phishcatchers
b.
keynotes
c.
keyloggers
d.
ransomware
3 points
Question 16 ICANN (Internet Corporation for Assigned Names and Numbers) was formed as a nonprofit private corporation to oversee the assignment of Internet addresses (called domain names) and to develop new ones.
True
False
3 points
Question 17 The operation of the Net was turned over to commercial providers in 1995, promoting a cultural and economic phenomenon, which became known as the:
a.
dot-com boom
b.
Internet
c.
market crash
d.
hypertext language
3 points
Question 18 __________ is used when a message is written in a secret code to protect its content.
a.
Encryption
b.
Technology
c.
Symbolism
d.
Protocol
3 points
Question 19 What law requires libraries and schools to filter out inappropriate content on their computers?
a.
the Communications Decency Act
b.
the Child Online Privacy Protection Act
c.
the CANSPAM law
d.
the Children’s Internet Protection Act
3 points
Question 20 China bans online criticism of its government and pro-Tibetan websites by blocking dissident Web pages and monitoring public Internet cafés.
True
False
