Global marketing is of great importance to nations

MKT 505 WEEK 1 DISCUSSION LATEST

Week one: Introduction
1. Briefly explain why this statement is true: Global marketing is of great importance to nations, to individuals, and to perspective managers.
2. Provide an example to substantiate this statement: The task of marketing is to create customer value that is greater than the value that is created by a company’s competitors.
3. Briefly explain why a successful company can lose its marketing edge and end in bankruptcy. Provide an example to substantiate your answer.

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