Developing New Products and Services
Marketing HW
Be creative. Be sure to acknowledge what specific marketing issues to which your article relates. Give your opinion on the article and describe why you find it interesting.
IMPORTANT: Business articles discussed in this post should be published on or after November 19, 2017.
Biz News Possible Concepts:
- Chapter 10: Developing New Products and Services
- Types of Consumer Products
- Degree of Newness (Product Innovation)
- New Product Development Process
- Chapter 11: Managing Successful Products, Services, and Brands
- Product life cycle
- Branding
- Brand equity
- Branding strategies
- Packaging and Labeling Benefits
- Chapter 12: Services Marketing
- The Four Is of Services
- Search, Experience, and Credence Properties
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