Be creative. Be sure to acknowledge what specific marketing issues to which your article relates. Give your opinion on the article and describe why you find it interesting.
IMPORTANT: Business articles discussed in this post should be published on or after November 19, 2017.
Biz News Possible Concepts:
- Developing New Products and Services
- Types of Consumer Products
- Degree of Newness (Product Innovation)
- New Product Development Process
- Managing Successful Products, Services, and Brands
- Product life cycle
- Brand equity
- Branding strategies
- Packaging and Labeling Benefits
- Services Marketing
- The Four Is of Services
- Search, Experience, and Credence Properties