W6 For Help With Paper
Read Case 3-6: McDonald’s and KFC: Recipes for Success in China (located in your textbook).
Answer the following questions:
- What is your evaluation of the attractiveness of China as a market for fast food franchises? What are the opportunities and obstacles involved in operating in China? If you were managing Wendy’s, for example, would you invest in China?
- Compare and contrast the approaches of McDonald’s and KFC in China?
- What are the strengths and weaknesses of the McDonald’s model? The KFC model?
- What lessons about international strategy can we draw from this case
I cannot find this case study listed anywhere. But it is avail from course hero .com linked