1) Strategic Brand Management Recommendation : (“The Brand Relationship Spectrum:

1)   Strategic Brand Management Recommendation: (âThe Brand Relationship Spectrum: The Key to Brand the Brand Architecture Challengeâ required reading in Module 6 will be helpful in answering this question). What brand architecture should Black and Decker adopt in the power tools market? Why do you recommend this? Analyze specific information from the case to support your answer (NOTE: the market has 3 segments, so you should identify what brand architecture it should adopt across these segments of the market. This question is essentially asking which one of the three options presented at the end of the case should Black and Decker pursue). As part of your answer, be sure to identify specify what brand or brands will be used in the brand architecture you recommend.

Option: 3

Case: Black and Decker