What are the major market segments? What are their expected rates of growth? Which are high opportunity and low opportunity segments?

Assessment
item 2
Understanding marketing
Value:25%
Length: 2000 words
Submission method options
Alternative
submission method
Task

IMPORTANT NOTE- Please make this assessment on SAMSUNG MOBILES
IF POSSIBLE GIVE THE EAMPLES AND SHARE RATES OF AUSTRALIAN MARKET.
The
next stage of the marketing audit is for you to evaluate the opportunities and
threats that exist for your chosen organisation. Referring to
the chapters 2, 4, 5 and 6 of the text, and with the use of secondary research,
please provide informed answers to the following questions:

1.
What is happening to market size, growth, geographical distribution and
profits?
2.
What are the major market segments? What are their expected rates of
growth? Which are high opportunity and low opportunity segments?
3.
How do different groups of customers make their buying decisions? In the
case of a not for profit organisation, this would be decisions to use its
services.
4.
Who are the major competitors? What are their strengths and weaknesses? What
are their sizes? and tends in market share?
Online
submission via Turnitin is required for this assignment.

Rationale
This
assignment is the second part of the marketing audit and focuses student
learning on a macro analysis of an organisations customers and competitors,
which is of vital importance to marketing.

Marking criteria

HD
(85-100%)

D
(75-84%)

CR
(65-74%)

P
(64-50%)

F
(>.50%)

Presentation
/5

Shows
a polished and imaginative approach to the topic

Carefully
and logically organised

Shows
organisation and coherence

Shows
some attempt to organise in a logical manner

Disorganised/incoherent

Content
and range /5

Comprehensive/detailed
knowledge of topic with areas of specialisation is depth and awareness of
provisional nature of knowledge.

Reasonable
knowledge of topic and an awareness of a variety of
ideas/contexts/frame-works.

Has
given a factual and/or conceptual knowledge base and appropriate terminology

Evidence
of limited knowledge of topic and some use of appropriate terminology

Lacks
evidence of knowledge relevant to the topic and/or significantly misuses
terminology

Attention
to purpose. /5

Has
addressed the purpose of the assignment comprehensively and imaginatively.

Has
addressed the purpose of the assignment coherently and with some attempt to
demonstrate imagination.

Has
addressed the main purpose of the assignment.

Some
of the work is focused on the aims and themes of the assignment

Fails
to address the task set.

Reflection
/evaluation
/5

Can
critically review evidence supporting conclusions/
recommendations
including its reliability, validity and significance and can investigate
contradictory information/ identify reasons for contradictions.

Can
select appropriate techniques of evaluation and can evaluate the relevance
and significance of data collected.

Can
evaluate the reliability of data using defined techniques and/or tutor
guidance.

Limited
and only partially accurate evaluation of data using defined techniques
and/or tutor guidance.

Fails
to evaluate or use techniques of evaluation, or evaluations are totally
invalid

Referencing
/5

Referencing
is consistently accurate.

Referencing
is mainly accurate

Some
attempt at referencing

Referencing
is absent/
unsystematic

PLEASE
NOTE THAT THE DESCRIPTIONS ARE TYPICAL IN THE MIDDLE OF THE GRADE RANGE.

Assessment
item 2Understanding marketingValue:25%Length: 2000 wordsSubmission method optionsAlternative
submission methodTaskIMPORTANT NOTE- Please make this assessment on SAMSUNG MOBILES
IF POSSIBLE GIVE THE EAMPLES AND SHARE RATES OF AUSTRALIAN MARKET.The
next stage of the marketing audit is for you to evaluate the opportunities and
threats that exist for your chosen organisation. Referring to
the chapters 2, 4, 5 and 6 of the text, and with the use of secondary research,
please provide informed answers to the following questions: 1.
What is happening to market size, growth, geographical distribution and
profits?2.
What are the major market segments? What are their expected rates of
growth? Which are high opportunity and low opportunity segments?3.
How do different groups of customers make their buying decisions? In the
case of a not for profit organisation, this would be decisions to use its
services.4.
Who are the major competitors? What are their strengths and weaknesses? What
are their sizes? and tends in market share?Online
submission via Turnitin is required for this assignment. RationaleThis
assignment is the second part of the marketing audit and focuses student
learning on a macro analysis of an organisations customers and competitors,
which is of vital importance to marketing. Marking criteriaHD
(85-100%) D
(75-84%)CR
(65-74%)P
(64-50%)F
(>.50%)Presentation
/5Shows
a polished and imaginative approach to the topicCarefully
and logically organisedShows
organisation and coherenceShows
some attempt to organise in a logical mannerDisorganised/incoherentContent
and range /5Comprehensive/detailed
knowledge of topic with areas of specialisation is depth and awareness of
provisional nature of knowledge.Reasonable
knowledge of topic and an awareness of a variety of
ideas/contexts/frame-works.Has
given a factual and/or conceptual knowledge base and appropriate terminologyEvidence
of limited knowledge of topic and some use of appropriate terminologyLacks
evidence of knowledge relevant to the topic and/or significantly misuses
terminologyAttention
to purpose. /5Has
addressed the purpose of the assignment comprehensively and imaginatively.Has
addressed the purpose of the assignment coherently and with some attempt to
demonstrate imagination.Has
addressed the main purpose of the assignment.Some
of the work is focused on the aims and themes of the assignmentFails
to address the task set.Reflection/evaluation
/5Can
critically review evidence supporting conclusions/recommendations
including its reliability, validity and significance and can investigate
contradictory information/ identify reasons for contradictions.Can
select appropriate techniques of evaluation and can evaluate the relevance
and significance of data collected. Can
evaluate the reliability of data using defined techniques and/or tutor
guidance.Limited
and only partially accurate evaluation of data using defined techniques
and/or tutor guidance.Fails
to evaluate or use techniques of evaluation, or evaluations are totally
invalidReferencing
/5Referencing
is consistently accurate.Referencing
is mainly accurateSome
attempt at referencingReferencing
is absent/unsystematicPLEASE
NOTE THAT THE DESCRIPTIONS ARE TYPICAL IN THE MIDDLE OF THE GRADE RANGE.

. .

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