What are the four dimensions of social responsibility?

Principals of Marketing

Marketing Principles –

Social Responsibility

Names:_____________

_____________

_____________

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1. What are the four dimensions of social responsibility? What impact do they have on marketing decisions?

2. What tradeoffs might a company have to make to be socially responsible and responsive to society’s demands?

3. Give an example of how each component of the marketing mix can be affected by ethical issues.

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