Unique Selling Proposition

MKT 431 Week 2 DQ Answers

1. How might allowing customers to have input or to creatively use a product create a specific niche for a company?

2. Describe a product or service that you have purchased and identify its Unique Selling Proposition (USP).

a. Has this product or service been successful?
b. Why or why not?
c. As a customer, how would you suggest that the company improve its unique selling proposition?


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