Understanding the Marketplace

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Choose a product (TIRES, DIAPERS, BEER, PROTIEN SHAKES) or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model The 5 Stages of the Consumer Decision Making Process to effectively market the product or service to you. This essay should:

  • Detail the strategy based on the model.
  • Explain why the strategy was successful for you as a consumer.
  • Judge how the company should move into the future.
  • Explain the decision-making process you experienced as a consumer when choosing this product or service.

Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible outside references. Follow all APA requirements.

Your 2- to 3-page paper must use at least two outside sources besides the textbook and be formatted according to APA REQUIREMENTS

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