Modern Management

Modern Management

Develop a brief Integrated Marketing Communications (IMC) for the company or product you are working on in your assignments.

First, tell us about your company or product. What is your unique selling proposition?

How do you distinguish your product or company from your competitors?

Now, think about how to communicate this information using the AIDA principle (Attention, Interest, Desire, Action). Describe your ad and promotion.

How would you vary your ad for different media platforms?

How would you vary the schedule to air it for maximum coverage with minimal expense?

Remarks:  See (2) attachment for additional information and references must be cited.

Attachment 1 – Provide your response in this format using the acronym AIDA.

Attachment 2 – My marketing plan for my company “Slice” for additional information.

“Get 15% discount on your first 3 orders with us”
Use the following coupon
FIRST15

Order Now

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *