Strategic Plan Part 2: Internal Environmental Analysis
Write a 1,400-word minimum internal environmental analysis in which you include the following:
- Assess the organization’s internal environment.
- Identify the most important strengths and weaknesses of your organization including an assessment of the organization’s resources.
- Identify the most important internal environmental factors in the general, industry, and external analysis in relation to the internal analysis.
- Perform competitor analysis.
- Assess the structure of the organization and the influence this has on its performance.
- Determine the organization’s competitive position and the possibilities this provides.
Format your paper according to APA guidelines.
Cite at least 3 references
The company you will be using is 24 Hour Fitness Gym. Their competitor is LA Fitness. I have included an Environmental Scan of 24 Hour Fitness in the attachment. I also included the grading guide