Generate a new business model for your company that represents a new innovative approach to reposition the company in their industry and ultimately solve their most pressing business challenges.

Business Model Generation
Read the book Business Model Generation by Osterwalder & Pigneur. You will be
required to hand in a 5 6 page report with the following two key sections:
1.Using the Business Model Canvas draw and describe the business model for one of the
businesses listed below. You will be required to submit the canvas as well as a detailed
description of each of the items on your canvas.
a. TransCanada Corporation
b. American Airlines
c. Bell Canada
d. General Motors
e. Bombardier f. Blackberry g. Nintendo h. Google
i. Twitter j. Facebook
2.Generate a new business model for your company that represents a new innovative
approach to reposition the company in their industry and ultimately solve their most
pressing business challenges.
You should follow the Ideation method discussed starting on page 135 and use one of the
four epicenters of business model innovation outlined on pages 138 139 as the central
them for your new business model. You will be required to submit the canvas for this
model as well as detailed description of each of the items on this canvas. I would also
like you to submit in the appendix evidence of your Ideation innovation process.
This is an individual assignment. The body of your report must use 11/2 line spacing with
12- point fonts must not exceed 6 pages. Feel free to use an appendix for additional
information you feel is relevant to your business model(s). Appendices will not count
towards your 6 pages. You must use proper APA referencing for all external reference
material.
You will be required to hand in an electronic version of your report on D2L in the
designated Dropbox. Email or paper versions will not be accepted. The electronic
versions must be in Word or Adobe format and need to be submitted via D2L on or prior
to the due date.
This assignment will count for 30% of your final grade.
Due date: Monday October 4th.
You will be required to hand in a 5 6 page report with the following two key sections: 1.Using the Business Model Canvas draw and describe the business model for one of the businesses listed below. You will be required to submit the canvas as well as a detailed description of each of the items on your canvas.
a. TransCanada Corporation b. American Airlines c. Bell Canada d. General Motors
e. Bombardier f. Blackberry g. Nintendo h. Google i. Twitter j. Facebook 2.Generate a new business model for your company that represents a new innovative approach to reposition the company in their industry and ultimately solve their most pressing business challenges. You should follow the Ideation method discussed starting on page 135 and use one of the four epicenters of business model innovation outlined on pages 138 139 as the central them for your new business model. You will be required to submit the canvas for this model as well as detailed description of each of the items on this canvas. I would also like you to submit in the appendix evidence of your Ideation innovation process. This is an individual assignment. The body of your report must use 11/2 line spacing with 12- point fonts must not exceed 6 pages. Feel free to use an appendix for additional information you feel is relevant to your business model(s). Appendices will not count towards your 6 pages. You must use proper APA referencing for all external reference material. You will be required to hand in an electronic version of your report on D2L in the designated Dropbox. Email or paper versions will not be accepted. The electronic versions must be in Word or Adobe format and need to be submitted via D2L

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