Marketing Plan: Final Paper

Focus of the Final Paper

During Week Five, respond to feedback from your instructor to edit your papers from Weeks One through Four, and include the material to complete the Marketing Plan.

Expanding on the work that you have completed over the last four weeks, include a description of the organization of the company and who will be responsible for implementing marketing strategies. Explain your company’s plan for implementing the Marketing Plan.

Identify the quantifiable elements (marketing metrics and measurement) that can be used to evaluate, monitor, and control the effectiveness of your marketing plan. Also, design a contingency plan if all strategies fail.

Your Marketing Plan should include the addition of a monthly budget that coincides with the media calendar and shows the dollar amount of spending for each form of communication.

Consolidate references from papers in Weeks One through Four and add any new references for Week Five to the reference page of the Marketing Plan.

Writing the Final Paper The Final Paper:

Must be eight- to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least five scholarly sources from the Ashford Online Library.. Must document all sources in APA style, as outlined in the Ashford Writing Center. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.