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Part 3: Entrepreneur Research Paper – Jamie Acker
- Failure Introduction: Your first 2 pages should be a background of the failed business. What was the business? Who were their competitors? What was their mission or business vision? When did the business start and then fail?
- Reason for Failure: This section (2 pages) requires your insights and will be a large part of your grade. You must describe why the business failed. There are many reasons small companies fail, and you should do some basic research (hint – some scholarly research is required here) to determine the common causes and then compare this research to your company.
- Your Analysis: The last section (2 pages) should be what could have been done, in your opinion and based on the knowledge you received in class (another hint – more scholarly research could be used here), to avert the failure. Could the entrepreneur have planned better? Was the idea sound but the implementation poor? Simply put, as the observer after the fact, how could this business have survived?