Domino’s Pizza Case Discussion

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  1. What is the basic customer need provided by Dominos ?
  2. What is the key situation faced by Dominos?
  3. List Dominos main strength (consumer view)
  4. List Dominos main weakness (consumer view)
  5. State the central marketing objective for Dominos
  6. Describe the typical customers purchasing Dominos (target markets)
  7. Describe the typical customer purchasing behavior for Dominos (Impulse, Habitual, Limited or Extended)
  8. How does Dominos capture value?
  9. How does Dominos communicate value?
  10. Make one value creation recommendation for Dominos.

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