Do you allow your children to drink sugary drinks?

Using the research question and two variables your learning team developed for the Week 2 Business Research Project Part 1 assignment, create a no more than 350-word inferential statistics (hypothesis test). Include:

(a) The research question (b) Mock data for the independent and dependent variables Determine the appropriate statistical tool to test the hypothesis based on the research question. Conduct a hypothesis test with a 95% confidence level, using the statistical tool. Interpret the results and provide your findings.

Business Research Project Part 3: Sampling and Data Collection

August 24, 2015

Sampling and Data Collection
A good sample is one that is valid, and that represents the characteristics of the population (redundant). In business research, organizations may find the need for finding out the opinions and thoughts of its customers, clients, and employees through samples. Creating a sample design can be critical for organizations. In this paper, we will discuss sample design, populations, and population sizes, the target population, types of samples elements, and the methods of random sampling.
Learning Team C had great ideas in their individual papers, and it is through a combination of ideas that the team will be moving forward. Team members suggested that there be surveys used for current employees and to focus on a target demographic. In that light it would make sense for Learning Team C to find a new approach to their group effort. Learning Team C will now focus on utilizing a survey of the target demographic and focus on those employees working for Intellectual Water bottling manufacturing.
Sampling Design
For the purpose of this paper, a study was conducted in San Diego, California, to determine the preference of bottled water over other sugary drinks. The study involved sampling of Intellectual bottled drinking and various sugary drinks such as Coca Cola, Mountain Dew, Vitamin C juice pack, Lipton Ice Tea, and Sprite.
Population and size

The population of the sample is dependent on the size of the sample (Why? How could the population size depends on the sample size?). The greater the variance within the population will show the larger the sample must be to provide estimation precision. According to the Natural Resources Defense Council, “More than half of all Americans drink bottled water; about a third of the public consumes it regularly” (NRDC, 2013).
With a population this large, a sampling must be taken, and used precisely so that clear and understandable information can be gained. In this sample, the target population would be men and women who regularly drink bottled water.
Sampling Element / Size

Data were collected from 56 individuals, both local to San Diego as well as those visiting on vacation. One sample at two different times for each brand and point was drawn at about 10-to-14 day intervals. The sampling element included face-to-face interviews, as well as a survey consisting of the following questions:
How often to do you drink water?
How often do you drink sugary drinks?
Which do you prefer on a hot day?
Do you consider the health factor when choosing your beverage?
Do you allow your children to drink sugary drinks?

Random Sampling
In creating a random sampling for the Intellectual Water Company, the focus needs to remain on the population, and how the sample will be conducted. In this study, simple sampling was used to pick the 56 candidates. This means that individuals from Intellectual Bottled Water walked around asking for volunteers to either take an online survey or answer some questions in person. (It seems that there is some confusion about population and sample. A sample is a subset of the population.)
Validity and Reliability

Validity will be proven based on the questions asked to the candidates. They are all being asked the same questions; all relating to the question of health vs. sugary products. Reliability is synonymous with the consistency of a test, survey, observation, or other measuring device. This will be proven based on the groups of candidates surveyed.
In this study, human subjects were used to construct an opinion only. Their personal information will be protected due to the anonymity of the surveys and observations that had previously been gathered. All private information was collected using anonymous techniques such as surveys based on demographic information rather than personal information. All of the anonymous data are held on secure servers, which belong to the Intellectual Water Company, and are maintained routinely by the information technology staff.
Data collection
Data collection will be in the form of survey questions. They will either be asked verbally by Intellectual Bottled Water employees or through a survey form using Adobe Acrobat. Once completed, the results will be automatically sent back to the originator and analyzed by Adobe online. The results are then displayed in graph form, illustrating percentages of the answers given.

References

. .

The post Do you allow your children to drink sugary drinks? appeared first on USA Dissertation Editors.