Write a 1000-1200 word essay, APA format, discussing the following:
- Discuss Coca Cola as a global brand.
- Discuss your opinion of the overall failure of the UK launch of Dasani.
- Suggest and describe 2 changes/improvements Coca Cola should make to Dasani itself in order to re-launch the product in the UK, and why?
- If Coca Cola hired your team, develop and describe a mini promotional plan with three (3) new marketing ideas (1 social media, 1 TV and 1 print). Be as detailed as possible when describing your new ideas. Remember Dasani is new and improved; the primary goal of your plan is to inform the target market about it. Be creative.
Must have peer reviewed reference (at least one)