develop a plan to avoid these types of intercultural errors and missteps.

A corporation in the United States is about
to expand its business globally. As part of this expansion, it will begin to
sell its products in Europe and Asia. In addition, it plans to open a
manufacturing plant in Asia. The president and chief executive officer (CEO) is
concerned; he has heard many stories of companies that have tried to expand
globally, but operations either failed miserably or did not live up to
expectations because of the cultural differences.
The CEO has asked your group to research problems
that other corporations have had with the process of expanding globally and
develop a plan to avoid these types of intercultural errors and missteps.
As a group, you will select a multinational
corporation or international nonprofit agency that has encountered these
problems (this can be a previous or current employer of yours). Using the
Internet and the library, each individual in the group will research the
corporation or organization to discover any cultural barriers that the
corporation or organization encountered as it attempted to expand globally.
Please note that this assignment has both a
group component and an individual assignment.
Group Component

As a group, generate and evaluate reasons why people may not
appreciate the cultural point of view of others. Each individual in the
group should use at least 5 resources or materials (citations). Note that
3 of the 5 citations may come from the textbook.
As a group, discuss how appreciating cultural diversity affects
peoples’ ability to communicate effectively in the context of a
multinational corporation or an international nonprofit agency. Feel free
to add your own experiences as well as quoting others. Please share the
resources, materials, and citations that you find and collect on the small
group Discussion Board.

Individual Assignment
Each individual in the group should create
and submit his or her own paper of 23 pages.
Each individual paper should summarize the
group discussions and provide suggestions regarding the steps that the company
can take and policies that can be put in place to help ensure that the
company’s expansion is successful. Each individual can draw from the resources
and materials shared on the small group Discussion Board in the process of
developing their individual paper. Each individual paper should contain at
least 5 references, with at least 3 sociological references that may include
the course textbook materials.
A corporation in the United States is about
to expand its business globally. As part of this expansion, it will begin to
sell its products in Europe and Asia. In addition, it plans to open a
manufacturing plant in Asia. The president and chief executive officer (CEO) is
concerned; he has heard many stories of companies that have tried to expand
globally, but operations either failed miserably or did not live up to
expectations because of the cultural differences.The CEO has asked your group to research problems
that other corporations have had with the process of expanding globally and
develop a plan to avoid these types of intercultural errors and missteps.As a group, you will select a multinational
corporation or international nonprofit agency that has encountered these
problems (this can be a previous or current employer of yours). Using the
Internet and the library, each individual in the group will research the
corporation or organization to discover any cultural barriers that the
corporation or organization encountered as it attempted to expand globally.Please note that this assignment has both a
group component and an individual assignment.Group ComponentIndividual AssignmentEach individual in the group should create
and submit his or her own paper of 23 pages.Each individual paper should summarize the
group discussions and provide suggestions regarding the steps that the company
can take and policies that can be put in place to help ensure that the
company’s expansion is successful. Each individual can draw from the resources
and materials shared on the small group Discussion Board in the process of
developing their individual paper. Each individual paper should contain at
least 5 references, with at least 3 sociological references that may include
the course textbook materials.


 

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