1. interview 5 people about their favorite brand of a specific product and the influences that impact their choice.
2. create a perceptual map.
3. advise a recommendation for a new brand to enter this product market and write a value proposition.
attachment will provide the guidelines to make a perceptual map from the opinion of the five people.
will need to fill the easy form and basic answers.
value proposition can be short (150 words) but precise!