- Select an organization with multiple divisions or product lines to analyze. For example, Apple would likely be considered to have multiple divisions, such as those associated with iTunes, iPods, iPhones, iPads, and Mac computers.
- Assess your chosen organization’s key divisions. To do this, place five column headings at the top of a worksheet. Title the columns as follows: Divisions, Revenues, Profits, Market Share Position, and Industry Growth Rate. Assess your organization’s key divisions in each of these five categories. This information will help provide the foundation necessary to successfully complete a BCG matrix. Submit this worksheet as one of the deliverables for this assessment.
- Use the BCG Matrix Template linked in the Resources under the Required Resources heading to complete a BCG matrix for your chosen organization. You might find it interesting and useful to compare and discuss your results with people from the organization.
Be sure to submit both your completed BCG matrix and your preparation worksheet for this assessment.