Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company’s intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company’s advertising strategy.
7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Develop strategies to assess performance and achieve marketing goals.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.
• Write clearly and concisely about marketing management using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

The Chairwoman of Board of Directors has selected you to lead the effort to create an international internship program for your organization. You will be leading a cross-cultural virtual team, including the vice president (VP) of human resources and department heads from all areas of the organization from its locations throughout the United States. The team is responsible for developing a 3-month summer program for 50 international interns. The international interns will be selected from university programs in their home country, will travel to the organization’s U.S. locations, will live and work in the United States, and then may have the potential to be offered a permanent position with the organization.

Using the Bloomberg Businessweek B-school connection program, research global organizational culture and respond to the following questions:

• What best practices do you recommend for leading a virtual cross-cultural team? What is the difference between leading a U.S.-based virtual cross-cultural team and a global virtual cross-cultural team?
• What are the legal or regulatory factors that the team needs to consider for the interns to be employed in the United States?
• How will the organization onboard the interns and introduce them to U.S. culture? What types of activities can be hosted for the interns to celebrate their diversity?
• What are the benefits of the international internship program to the interns and to the organization?

Provide a reference list at the end of your primary task response of at least 5 articles from Bloomberg Businessweek B-school connection program, and include in-text citations for the articles in APA format.

Answer the attached 5 questions shortly (short answer; each answer between 1-3 line only). These answers can be found in these fowling 2 books:

Answers can be found in:

• -Chapter 2:Christ’s Redemptive Deathfrom the book Into All Truth, by Milton Walsh
• -Chapter 2:Francis and His Companionsfrom the book Francis of Assisi, Performing the Gospel Life by Lawrence S. Cunningham

This must be answered within 12 hours maximum.

Please answer each question in at least a paragraph. Use real world examples and be as clear as possible.

1. What distinguishes oligopoly from monopoly competition? Explain how price leadership might evolve and function in an oligopolistic industry.

2. What is meant by technological advance and how does the concept impact firms in the long run? Distinguish between invention, innovation and development and provide an example of each.

3. What types of industries should be subjected to industrial regulation? What specific problems does industrial regulation entail? Why might an inefficient combination of capital and labor be employed by a regulated natural monopoly?

47. Follow the instruction to write 1page discussion

I have attached the book on to Dropbox:https://www.dropbox.com/s/jl5i29uvltf72lw/Excellence%20in%20Business%20Communication%2012e%2012th.pdf?dl=0

All the work must be original